Consumer evaluation of ingredient branding strategy
Year of publication: |
2017
|
---|---|
Authors: | Dalmen, M. Deniz ; Puranam, Kartikeya |
Published in: |
Management research review. - Bingley : Emerald, ISSN 2040-8269, ZDB-ID 2535152-7. - Vol. 40.2017, 7, p. 768-782
|
Subject: | Ingredient branding | Random forests | Category involvement | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management |
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