Consumer evaluation of vertical brand extensions and core brands
Year of publication: |
2001
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Authors: | Kim, Chung K. ; Lavack, Anne M. ; Smith, Margo |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 52.2001, 3, p. 211-222
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