Consumer evaluations of extensions and their effects on the core brand
Year of publication: |
2002
|
---|---|
Authors: | Grime, Ian ; Diamantopoulos, Adamantios ; Smith, Gareth |
Published in: |
European Journal of Marketing. - MCB UP Ltd, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 36.2002, 11/12, p. 1415-1438
|
Publisher: |
MCB UP Ltd |
Subject: | Brand extensions | Brands | Literature |
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