The impact of brand extensions on brand personality: experimental evidence
Year of publication: |
2005
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Authors: | Diamantopoulos, Adamantios ; Smith, Gareth ; Grime, Ian |
Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 39.2005, 1, p. 129-149
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