Consumer Evaluations of Line Extensions : A Conjoint Approach
Year of publication: |
2014
|
---|---|
Authors: | Lee, Moonkyu ; Lee, Jonathan ; Kamakura, Wagner A. |
Publisher: |
[S.l.] : SSRN |
Subject: | Conjoint-Analyse | Conjoint analysis | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Markentransfer | Brand extension | Marktforschung | Market research | Theorie | Theory |
Extent: | 1 Online-Ressource (8 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Advances in Consumer Research, Volume 23, 1996 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 1996 erstellt |
Source: | ECONIS - Online Catalogue of the ZBW |
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