Consumer expectations and the communications gap: Causes of consumer dissatisfaction
Year of publication: |
1973
|
---|---|
Authors: | Anderson, Rolph E. ; Jolson, Marvin A. |
Published in: |
Business Horizons. - Elsevier, ISSN 0007-6813. - Vol. 16.1973, 2, p. 11-16
|
Publisher: |
Elsevier |
Saved in:
Online Resource
Saved in favorites
Similar items by person
-
Consumer expectations and the communications gap : Causes of consumer dissatisfaction
Anderson, Rolph E., (1973)
-
When executives shift to academic careers
Jolson, Marvin A., (1979)
-
Direct selling: Consumer vs. salesman : Is conflict inevitable?
Jolson, Marvin A., (1972)
- More ...