The influence of brand experiences on consumer-based brand equity
Rita Pina, Álvaro Dias
| Year of publication: |
2021
|
|---|---|
| Authors: | Pina, Rita ; Dias, Álvaro Lopes |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1479-1803, ZDB-ID 2039460-3. - Vol. 28.2021, 2, p. 99-115
|
| Subject: | Experiential marketing | Branding | Brand equity | Consumer experience | Markenführung | Brand management | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Event-Marketing | Event marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41262-020-00215-5 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012487202