Consumer experience management and customer journeys in tourism, hospitality and events
Babak Taheri, Girish Prayag, Birgit Muskat
| Year of publication: |
[2021]
|
|---|---|
| Other Persons: | Taheri, Babak (ed.) ; Prayag, Girish (ed.) ; Muskat, Birgit (ed.) |
| Publisher: |
Amsterdam : Elsevier |
| Subject: | Gastgewerbe | Hospitality industry | Tourismuswirtschaft | Tourism industry | Konsumentenverhalten | Consumer behaviour | Event-Marketing | Event marketing | Tourismus | Tourism | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Tourismusmarketing | Tourism marketing |
| Extent: | 527 Seiten Illustrationen |
|---|---|
| Series: | Tourism management perspectives : TMP. - Amsterdam [u.a.] : Elsevier, ISSN 2211-9736, ZDB-ID 2672710-9. - Vol. volume 40 (October 2021) |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013209424