Introduction to the special issue: consumer experience management and customer journeys in tourism, hospitality and events
Babak Taheri, Girish Prayag, Birgit Muskat
| Alternative title: | Consumer experience management and customer journeys in tourism, hospitality and events |
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| Year of publication: |
2021
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| Authors: | Taheri, Babak ; Prayag, Girish ; Muskat, Birgit |
| Published in: |
Tourism management perspectives : TMP. - Amsterdam [u.a.] : Elsevier, ISSN 2211-9736, ZDB-ID 2672710-9. - Vol. 40.2021, p. 1-5
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| Subject: | Consumer Engagement | Consumer Experience | Customer Journeys | Experience Management | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Gastgewerbe | Hospitality industry | Tourismuswirtschaft | Tourism industry | Event-Marketing | Event marketing | Tourismus | Tourism | Kundenzufriedenheit | Customer satisfaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.tmp.2021.100877 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013209312