Consumer-factors moderating private label brand success : further empirical results
Mark S. Glynn; Shaoshan Chen
| Year of publication: |
2009
|
|---|---|
| Authors: | Glynn, Mark S. ; Chen, Shaoshan |
| Published in: |
International journal of retail & distribution management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-0552, ZDB-ID 1026884-4. - Vol. 37.2009, 11, p. 896-914
|
| Subject: | Handelsmarke | Store brand | Markenführung | Brand management | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009521953