Consumer identity and marketing implications : Indian urban youth
Deval Kartik, Rob Willis and Cassie Jones
| Year of publication: |
July 2016
|
|---|---|
| Authors: | Kartik, Deval ; Willis, Robert ; Jones, Cassie |
| Published in: |
International journal of consumer studies. - Oxford [u.a.] : Blackwell Science, ISSN 1470-6423, ZDB-ID 2045189-1. - Vol. 40.2016, 4, p. 435-443
|
| Subject: | Youth | consumer | identity | marketing | implications | Konsumentenverhalten | Consumer behaviour | Jugendliche | Indien | India | Persönlichkeitspsychologie | Personality psychology |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/ijcs.12267 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011593316