Consumer inferences and consumer preferences : the status of cognition and consciousness in consumer behavior theory
Year of publication: |
1985
|
---|---|
Authors: | Derbaix, C. |
Other Persons: | Vanden Abeele, Pierre (contributor) |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 2.1985, 3, p. 157-174
|
Subject: | Konsumentenverhalten | Consumer behaviour |
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