Up in smoke : demarketing and consumer smoking cessation
Year of publication: |
January 2016
|
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Authors: | White, Christopher J. ; Thomas, Harrison |
Published in: |
International journal of consumer studies. - Oxford [u.a.] : Blackwell Science, ISSN 1470-6423, ZDB-ID 2045189-1. - Vol. 40.2016, 1, p. 75-82
|
Subject: | Demarketing | theory of goal directed behaviour | smoking cessation | consumer behaviour | Konsumentenverhalten | Consumer behaviour | Rauchen | Smoking |
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