Consumer inferences of corporate social responsibility (CSR) claims on packaged foods
Wei Wei, Gaeul Kim, Li Miao, Carl Behnke, Barbara Almanza
| Year of publication: |
February 2018
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|---|---|
| Authors: | Wei, Wei ; Kim, Gaeul ; Miao, Li ; Behnke, Carl ; Almanza, Barbara |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 83.2018, p. 186-201
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| Subject: | Corporate social responsibility (CSR) | Consumer inferences | Business strategy | Health benefits | Taste | Food package | Corporate Social Responsibility | Corporate social responsibility | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2017.10.046 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011802552