Cause related marketing in the German retail sector : exploring the role of consumers' trust
Year of publication: |
2015
|
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Authors: | Hartmann, Monika ; Klink, Jeanette ; Simons, Johannes |
Published in: |
Food policy : economics planning and politics of food and agriculture. - Amsterdam [u.a.] : Elsevier, ISSN 0306-9192, ZDB-ID 194840-4. - Vol. 52.2015, p. 108-114
|
Subject: | Consumers’ trust | Cause related marketing (CrM) | Corporate Social Responsibility (CSR) | Retail sector | Structural equation modelling (SEM) | Corporate Social Responsibility | Corporate social responsibility | Einzelhandel | Retail trade | Beziehungsmarketing | Relationship marketing | Vertrauen | Confidence | Deutschland | Germany | Konsumentenverhalten | Consumer behaviour | Strukturgleichungsmodell | Structural equation model | Cause-Related Marketing | Cause-related marketing |
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