Consumer information processing research : an evaluative review
by Stewart W. Bither ; Gerardo Ungson
| Year of publication: |
1975
|
|---|---|
| Authors: | Bither, Stewart W. ; Ungson, Gerardo |
| Publisher: |
University Park, Pa. : College of Business Administration |
| Extent: | 23 S. |
|---|---|
| Series: | Working series in marketing research. - University Park, Pa.. - Vol. 28 |
| Type of publication: | Book / Working Paper |
| Source: |
Persistent link: https://www.econbiz.de/10004356260