Consumer information systems development : challenges for cross-disciplinary research
Year of publication: |
2013
|
---|---|
Authors: | Tuunanen, Tuure ; Myers, Michael D. ; Cassab, Harold |
Published in: |
Consumer information systems and relationship management : design, implementation, and use. - Hershey, Pa. : Business Science Reference, ISBN 978-1-4666-4082-5. - 2013, p. 1-13
|
Subject: | Beziehungsmarketing | Relationship marketing | Betriebliches Informationssystem | Business intelligence system | Produktinformation | Product information |
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