Discovery of New Service Concepts for Diverse Markets
Year of publication: |
2010
|
---|---|
Authors: | Cassab, Harold ; Tuunanen, Tuure ; Peffers, Ken ; Gengler, Charles E. ; Hui, Wendy ; Virtanen, Ville |
Published in: |
Service Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 2164-3962. - Vol. 2.2010, 3, p. 177-195
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | service development | service design | service discovery | requirements | lead users | laddering |
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