Consumer innovativeness and its correlates : a propositional inventory for future research
Year of publication: |
2011
|
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Authors: | Bartels, Jos ; Reinders, Machiel J. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 64.2011, 6, p. 601-609
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Subject: | Produktentwicklung | New product development | Kundenintegration | Customer integration | Bibliometrie | Bibliometrics |
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