Consumer involvement and brand loyalty in services: evidence from the commercial airline industry in Taiwan
Year of publication: |
2008
|
---|---|
Authors: | Chen, Lily Shui-lien ; Wang, Michael Chih-hung ; Cheng, Julian Ming Sung ; Kuntjara, Hadi |
Published in: |
International journal of services and standards. - Olney : Inderscience, ISSN 1740-8849, ZDB-ID 2178797-9. - Vol. 4.2008, 4, p. 437-452
|
Subject: | Fluggesellschaft | Airline | Markenführung | Brand management | Dienstleistung | Services | Beziehungsmarketing | Relationship marketing | Taiwan |
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