Consumer knowledge and external pre-purchase information search : a meta-analysis of the evidence
Pingjun Jiang and Bert Rosenbloom
| Year of publication: |
2013
|
|---|---|
| Authors: | Jiang, Pingjun ; Rosenbloom, Bert |
| Published in: |
Research in consumer behavior. - Bingley : Emerald, ISSN 0885-2111, ZDB-ID 633945-1. - Vol. 15.2013, p. 353-389
|
| Subject: | Wissen | Knowledge | Konsumentenverhalten | Consumer behaviour | Meta-Analyse | Meta-analysis |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010239553