Consumer learning and its impact on store format selection
| Year of publication: |
2008
|
|---|---|
| Authors: | van Waterschoot, Walter ; Kumar Sinha, Piyush ; Van Kenhove, Patrick ; De Wulf, Kristof |
| Published in: |
Journal of retailing and consumer services. - London [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 12043850. - Vol. 15.2008, 3, p. 194-210
|