Consumer learning and its impact on store format selection
Walter Van Waterschoot; Piyush Kumar Sinha; Patrick Van Kenhove; Kristof De Wulf
| Year of publication: |
2008
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|---|---|
| Authors: | Van Waterschoot, Walter ; Kumar Sinha, Piyush ; Van Kenhove, Patrick ; De Wulf, Kristof |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 15.2008, 3, p. 194-210
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| Subject: | Konsumentenverhalten | Consumer behaviour | Lernprozess | Learning process | Einzelhandel | Retail trade | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003699455