Consumer learning and the effects of virtual experience relative to indirect and direct product experience
Terry Daugherty; Hairong Li and Frank Biocca
Year of publication: |
2008
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Authors: | Daugherty, Terry ; Li, Hairong ; Biocca, Frank |
Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 25.2008, 7, p. 568-586
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Subject: | Electronic Commerce | E-commerce | Virtuelle Realität | Virtual reality | Konsumentenverhalten | Consumer behaviour |
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