Ceci n'est pas la fidélité comportementale que manifestent les acheteurs, mais la représentation qu'ils s'en font : prédit-elle leurs achats effectifs?
Jean Frisou, Tatiana Henríquez, Marc Filser
| Alternative title: | This is not the behavioral loyalty that buyers manifest, but their representation of this phenomenon : does the representation predict their actual purchases? Esta no es la fidelidad de comportamiento que manifiestan los compradores, sino la representaciôn que ellos se hacen : ¿predice esta representaciôn sus compras reales? |
|---|---|
| Year of publication: |
2018
|
| Authors: | Frisou, Jean ; Henríquez, Tatiana ; Filser, Marc |
| Published in: |
Revue Gestion 2000 : management & prospective. - Louvain-la-Neuve : Recherches et Publ. en Management, ISSN 0773-0543, ZDB-ID 1415978-8. - Vol. 35.2018, 3, p. 19-44
|
| Subject: | Behavioral loyalty | representation of behavioral loyalty (RBL) | manifest behavioral loyalty (MBL) | convention of uniqueness | validity of criterion |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | French |
| Notes: | Zusammenfassung in englischer und spanischer Sprache |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012024235