Consumer literacy for credence services : helping the invisible hand
Rachel Smith and Marla B. Royne
| Year of publication: |
2010
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|---|---|
| Authors: | Smith, Rachel Korfhage ; Stafford, Marla Royne |
| Published in: |
Journal of consumer affairs : official publication of the American Council on Consumer Interests. - Malden, Mass. : Wiley, ISSN 0022-0078, ZDB-ID 701093-X. - Vol. 44.2010, 3, p. 598-606
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| Subject: | Konsumentenverhalten | Consumer behaviour | Theorie | Theory | Analphabetismus | Illiteracy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009531860