Consumer loyalty programs and retail prices : evidence from gasoline markets
Federico Rossi, Pradeep K. Chintagunta
| Year of publication: |
2023
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|---|---|
| Authors: | Rossi, Federico ; Chintagunta, Pradeep K. |
| Published in: |
Marketing science. - Baltimore, Md. : INFORMS, ISSN 1526-548X, ZDB-ID 2023536-7. - Vol. 42.2023, 4, p. 794-818
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| Subject: | loyalty programs | pricing | retailing | reward programs | switching costs | Kundenbindungsprogramm | Loyalty program | Einzelhandel | Retail trade | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Wechselverhalten | Switching behaviour | Einzelhandelspreis | Retail price | Benzin | Gasoline | Rabatt | Rebate |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mksc.2022.1416 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014317643