Consumer loyalty to family versus non-family business : the roles of store image, trust and satisfaction
Ulrich R. Orth; Mark T. Green
| Year of publication: |
2009
|
|---|---|
| Authors: | Orth, Ulrich R. ; Green, Mark T. |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 16.2009, 4, p. 248-259
|
| Subject: | Lebensmitteleinzelhandel | Food retailing | Familienunternehmen | Family business | Beziehungsmarketing | Relationship marketing | Multivariate Analyse | Multivariate analysis | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003864518