CONSUMER MARKETING - How to market to women by humanising your brand - How does your brand talk to women? Here's how to avoid 'pink and fluffy'.
| Year of publication: |
2004
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|---|---|
| Authors: | Learned, Andrea |
| Published in: |
ADMAP : for decisionmakers in advertising, marketing, media, planning & research. - London : Reed Publ. Serv., ISSN 0001-8295, ZDB-ID 10488297. - Vol. 39.2004, 11, p. 34-36
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