Consumer memory, fluency, and familiarity
Year of publication: |
2008
|
---|---|
Authors: | Mantonakis, Antonia ; Whittlesea, Bruce W. A. ; Yoon, Carolyn |
Published in: |
Handbook of consumer psychology. - New York : Psychology Press, ISBN 0-8058-5603-X. - 2008, p. 77-102
|
Subject: | Konsumentenverhalten | Consumer behaviour |
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