Consumer mischief as playful resistance to marketing in Twitter hashtag hijacking
Hong-Bich (Iris) Truong, Sylvian Patrick Jesudoss, Mike Molesworth
| Year of publication: |
2022
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|---|---|
| Authors: | Truong, Hong-Bich ; Jesudoss, Sylvian Patrick ; Molesworth, Mike |
| Published in: |
Journal of consumer behaviour. - Chichester : Wiley, ISSN 1479-1838, ZDB-ID 2094545-0. - Vol. 21.2022, 4, p. 828-841
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| Subject: | Social Web | Social web | Konsumentenverhalten | Consumer behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/cb.2040 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013275568