Consumer Motivations and Cognitive Structures behind Quality Food Purchasing
Year of publication: |
2009
|
---|---|
Authors: | Christos, Fotopoulos V. ; George, Maglaras Ch. ; Anastasios, Pagiaslis P. |
Institutions: | European Association of Agricultural Economists - EAAE |
Subject: | MEC | laddering | quality food | cognitive structures | Greece | Marketing |
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