Consumer motives for purchasing counterfeit luxury products : behind the status signaling behavior using brand prominence
Year of publication: |
2019
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Authors: | Purwanto, Pur ; Margiati, Lulus ; Kuswandi, K. ; Prasetyo, Budi |
Published in: |
Verslas : teorija ir praktika : Vilniaus Gedimino Technikos Universiteto mokslo žurnalas. - Vilnius : [Verlag nicht ermittelbar], ISSN 1822-4202, ZDB-ID 2404327-8. - Vol. 20.2019, p. 208-215
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Subject: | consumer motives | brand prominence | counterfeit products | purchasing behavior | Konsumentenverhalten | Consumer behaviour | Luxusgüter | Luxury goods | Produktpiraterie | Product counterfeiting | Markenimage | Brand image |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.3846/btp.2019.20 [DOI] hdl:10419/247973 [Handle] |
Classification: | M3 - Marketing and Advertising ; M31 - Marketing ; M39 - Marketing and Advertising. Other |
Source: | ECONIS - Online Catalogue of the ZBW |
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