Consumer multihoming predisposition on food platforms : Does gender matter?
Year of publication: |
2022
|
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Authors: | Singh, Neeraj ; Kumar, Niraj ; Kapoor, Sanjeev |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 67.2022, p. 1-15
|
Subject: | Consumer multihoming | Food platforms | Gender | Social role theory | Switching behaviour | Konsumentenverhalten | Consumer behaviour | Geschlecht | Digitale Plattform | Digital platform | Lebensmittel | Food | Soziale Rolle | Social role | Netzwerkökonomik | Network economics |
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