From general to specific : understanding individual characteristics and their relationship with neural recordings during media consumption
Year of publication: |
July-December 2016
|
---|---|
Authors: | Randolph, Adriane B. ; Burkhalter, Janée N. |
Published in: |
International journal of business intelligence research : IJBIR ; an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1947-3591, ZDB-ID 2578048-7. - Vol. 7.2016, 2, p. 32-49
|
Subject: | Business Intelligence | Decision-Making | Decision Neuroscience | Electroencephalography | Individual Characteristics | Informational Systems | Media Consumption | Neuroeconomics | Neuromarketing | NeuroIS | Management-Informationssystem | Management information system | Neuroökonomie | Konsumentenverhalten | Consumer behaviour | Neurowissenschaften | Neuroscience | Betriebliches Informationssystem | Business intelligence system | Entscheidung | Decision |
-
Randolph, Adriane B., (2016)
-
Pagan, Natália Munari, (2024)
-
Consumer neuroscience : past, present, and future
Karmarkar, Uma R., (2019)
- More ...
-
Randolph, Adriane B., (2016)
-
Making ends meet : how will the elderly manage their finances and post-retirement expenses?
Moschis, George P., (2007)
-
Clear, conspicuous, and concise : disclosures and Twitter word-of-mouth
Burkhalter, Janée N., (2014)
- More ...