Neural profiling of brands : mapping brand image in consumers' brains with visual templates
Hang-Yee Chan, Maarten Boksem, and Ale Smidts
| Year of publication: |
August 2018
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|---|---|
| Authors: | Chan, Hang-Yee ; Boksem, Maarten ; Smidts, Ale |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 55.2018, 4, p. 600-615
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| Subject: | consumer neuroscience | brand image | brand equity | functional magnetic resonance imaging | pattern analysis | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Neurowissenschaften | Neuroscience | Neuromarketing | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1509/jmr.17.0019 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011912738