Consumer pandemic animosity : scale development and validation
Year of publication: |
2022
|
---|---|
Authors: | Rojas-Méndez, José ; Massi, Marta ; Gallito, Elena |
Published in: |
International marketing review. - Bingley : Emerald, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 39.2022, 6, p. 1417-1442
|
Subject: | Beliefs and emotions | China | Consumer pandemic animosity | CPA scale | Product purchase intention | Travel intention | Konsumentenverhalten | Consumer behaviour | Emotion | Coronavirus | Urlaubsverhalten | Holiday behaviour | Herkunftsbezeichnung | Designation of origin |
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