The nation brand molecule
Year of publication: |
2013
|
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Authors: | Rojas-Méndez, José |
Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 22.2013, 7, p. 462-472
|
Subject: | Positioning | Country identity and image | Nation brand dimensions and facets | Nation brand molecule | The resource advantage theory | Markenführung | Brand management | Markenimage | Brand image | Herkunftsbezeichnung | Designation of origin | Markenartikel | Brand |
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