Professional reflexivity in customer involvement : tensions and ambiguities in between identities
Per Echeverri
| Year of publication: |
2022
|
|---|---|
| Authors: | Echeverri, Per |
| Published in: |
Marketing theory. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 1741-301X, ZDB-ID 2072860-8. - Vol. 22.2022, 4, p. 477-500
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| Subject: | customer identity | Customer involvement | Healthcare | interaction value formation | professional identity | professional reflexivity | value co-creation | value co-formation | Persönlichkeitspsychologie | Personality psychology | Beziehungsmarketing | Relationship marketing | Kundenintegration | Customer integration | Kundenwert | Customer value | Betriebliche Wertschöpfung | Value creation | Konsumentenverhalten | Consumer behaviour | Soziale Werte | Social values |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/14705931221087710 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013435566