Consumer perception of a new convergence product : a theoretical and empirical approach
Misuk Lee; Youngsang Cho
| Year of publication: |
2015
|
|---|---|
| Authors: | Lee, Misuk ; Cho, Youngsang |
| Published in: |
Technological forecasting & social change : an international journal. - Amsterdam : Elsevier, ISSN 0040-1625, ZDB-ID 280700-2. - Vol. 92.2015, p. 312-321
|
| Subject: | Convergence | Bundling | Market analysis | Similarity | Wirtschaftliche Konvergenz | Economic convergence | Konsumentenverhalten | Consumer behaviour | Leistungsbündel | Bundling strategy |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011389709