Consumer perceptions of extended warranties
Thomas J. Maronick
| Year of publication: |
2007
|
|---|---|
| Authors: | Maronick, Thomas J. |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 14.2007, 3, p. 224-231
|
| Subject: | Einzelhandel | Retail trade | Konsumgütermarketing | Consumer goods marketing | Verkaufsförderung | Sales promotion | Garantie | Warranty | Konsumentenverhalten | Consumer behaviour | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003458655