Consumer Preference for Variety in Product Bundles : The Moderating Role of Evaluation Mode
Year of publication: |
2013
|
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Authors: | Wang, Xia ; Sun, Luping ; Keh, Hean Tat |
Publisher: |
[S.l.] : SSRN |
Subject: | Konsumentenverhalten | Consumer behaviour | Leistungsbündel | Bundling strategy | Produktdifferenzierung | Product differentiation |
Extent: | 1 Online-Ressource (8 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: International Journal of Research in Marketing, 2013 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments June 20, 2013 erstellt |
Classification: | M31 - Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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