Consumer preferences for annuity attributes : beyond net present value
Year of publication: |
April 2016
|
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Authors: | Shu, Suzanne B. ; Zeithammer, Robert ; Payne, John W. |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 53.2016, 2, p. 240-262
|
Subject: | financial decision making | annuities | conjoint analysis | Conjoint-Analyse | Conjoint analysis | Konsumentenverhalten | Consumer behaviour | Altersvorsorge | Retirement provision | Private Altersvorsorge | Private retirement provision | Zahlungsbereitschaftsanalyse | Willingness to pay | Anlageverhalten | Behavioural finance |
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