Periodic pricing and perceived contract benefits
Stephen A. Atlas, Daniel M. Bartels
| Year of publication: |
August 2018
|
|---|---|
| Authors: | Atlas, Stephen A. ; Bartels, Daniel M. |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 45.2018, 2, p. 350-364
|
| Subject: | temporal framing | scope insensitivity | mental accounting | behavioral pricing | mental representation | Prospect Theory | Prospect theory | Konsumentenverhalten | Consumer behaviour | Preismanagement | Pricing strategy | Verhaltensökonomik | Behavioral economics | Kognition | Cognition |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1093/jcr/ucx127 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011900561