Consumer privacy choice in online advertising : who opts out and at what cost to industry?
Garrett A Johnson, Scott Shriver, Shaoyin Du
| Year of publication: |
16 Aug 2017
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| Authors: | Johnson, Garrett A. ; Shriver, Scott ; Du, Shaoyin |
| Publisher: |
[Rochester, NY] : Simon Business School, University of Rochester |
| Subject: | Privacy | digital advertising, | consumer protection | self-regulation | Datenschutz | Data protection | Verbraucherschutz | Consumer protection | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Werbung | Advertising |
| Extent: | 1 Online-Ressource (circa 46 Seiten) |
|---|---|
| Series: | Simon Business School working paper. - Rochester, NY : [Verlag nicht ermittelbar], ZDB-ID 2452756-7. - Vol. FR 17-19 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Graue Literatur ; Non-commercial literature ; Arbeitspapier ; Working Paper |
| Language: | English |
| Other identifiers: | 10.2139/ssrn.3020503 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011800486