Consumer psychology for marketing
Year of publication: |
1994
|
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Authors: | Foxall, Gordon R. ; Goldsmith, Ronald E. |
Publisher: |
London [u.a.] : Routledge |
Subject: | Verbraucherverhalten |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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Kaufmotivation durch archetypengeprägtes Markenimage am Beispiel der Kosmetikbranche
Kroll, Frederike, (2010)
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Pütz, Christoph, (2009)
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Electronic Commerce: What is Different in Germany?
Fritz, Wolfgang, (1999)
- More ...
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Consumer psychology for marketing
Foxall, Gordon R., (1998)
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A retrospective view of electronic word-of-mouth in hospitality and tourism management
Litvin, Stephen W., (2018)
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Pillai, Kishore Gopalakrishna, (2008)
- More ...