Consumer purchase intention towards traditional Chinese medicine
Year of publication: |
2023
|
---|---|
Authors: | S. M. Ferdous Azam ; Abdullah Sarwar |
Published in: |
International journal of business and globalisation : IJBG. - Genève [u.a.] : Inderscience Enterprises, ISSN 1753-3635, ZDB-ID 2435929-4. - Vol. 34.2023, 3, p. 391-404
|
Subject: | attitude | consumer preference | perceived price | purchase intention | TCM | traditional Chinese medicine | trust | Konsumentenverhalten | Consumer behaviour | China | Traditionelle Medizin | Traditional medicine | Vertrauen | Confidence | Arzneimittel | Pharmaceuticals |
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