Consumer purchasing behaviour towards organic products in Thailand
Year of publication: |
2014
|
---|---|
Authors: | Sriwaranun, Yaowarat ; Gan, Christopher ; Lee, Minsoo ; Cohen, David A. |
Published in: |
Transcultural marketing for incremental and radical innovation. - Hershey, Pa. : Business Science Reference, ISBN 978-1-4666-4749-7. - 2014, p. 411-433
|
Subject: | Kaufmotiv | Consumer motivation | Bio-Lebensmittel | Organic food | Thailand |
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