Consumer reactions to AI design : exploring consumer willingness to pay for AI-designed products
Year of publication: |
2022
|
---|---|
Authors: | Zhang, Hao ; Bai, Xiaofei ; Ma, Zengguang |
Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 39.2022, 11, p. 2171-2183
|
Subject: | AI design | artificial intelligence | consumer knowledge | curiosity | hedonic products | product design | utilitarian products | willingness to pay | Schweden | Sweden | Zahlungsbereitschaftsanalyse | Willingness to pay | Konsumentenverhalten | Consumer behaviour | Produktgestaltung | Product design | Künstliche Intelligenz | Artificial intelligence |
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