Consumer reactions to paid versus unpaid brand name placement in song lyrics
Year of publication: |
2017
|
---|---|
Authors: | Van Vaerenbergh, Yves |
Published in: |
Journal of Product & Brand Management. - Emerald Publishing Limited, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 26.2017, 2, p. 151-158
|
Publisher: |
Emerald Publishing Limited |
Subject: | Product placement | Brand name placement | Song lyrics | Sponsorship disclosure |
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